{"id":5231,"date":"2025-09-17T14:52:14","date_gmt":"2025-09-17T14:52:14","guid":{"rendered":"https:\/\/www.samuderausi.com\/?p=5231"},"modified":"2025-09-17T14:53:51","modified_gmt":"2025-09-17T14:53:51","slug":"umkm-meriahkan-dies-natalis-usi-omset-pedagang-bervariasi","status":"publish","type":"post","link":"https:\/\/www.samuderausi.com\/?p=5231","title":{"rendered":"UMKM Meriahkan Dies Natalis USI, Omset Pedagang Bervariasi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5231\" class=\"elementor elementor-5231\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21cf214 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21cf214\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-551b51a\" data-id=\"551b51a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4481eaa elementor-widget elementor-widget-image\" data-id=\"4481eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.samuderausi.com\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-17-at-20.48.17_484385bf-1024x576.jpg\" class=\"attachment-large size-large wp-image-5234\" alt=\"\" srcset=\"https:\/\/www.samuderausi.com\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-17-at-20.48.17_484385bf-1024x576.jpg 1024w, https:\/\/www.samuderausi.com\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-17-at-20.48.17_484385bf-300x169.jpg 300w, https:\/\/www.samuderausi.com\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-17-at-20.48.17_484385bf-768x432.jpg 768w, https:\/\/www.samuderausi.com\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-17-at-20.48.17_484385bf.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6ccd6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6ccd6e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5da3d51\" data-id=\"5da3d51\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cb9fa4 elementor-widget elementor-widget-text-editor\" data-id=\"1cb9fa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dalam menyambut Dies Natalis Universitas Simalungun (USI) tidak hanya dimeriahkan oleh berbagai kegiatan akademik dan hiburan, tetapi juga menghadirkan sejumlah pelaku UMKM yang membuka stand dagangan. Selama tiga hari pelaksanaan, para pedagang mencatat pengalaman berbeda dalam hal omset dan kelancaran penjualan.<\/p><p>Farida Hanum, pemilik UMKM Oyatsu Pokat Kocok, menyampaikan bahwa penjualan pada hari pertama cukup lumayan. Namun, pada hari kedua dan ketiga omset menurun.<\/p><p>\u201cPembeli kebanyakan mahasiswa dan dosen. Keuntungan tetap ada, dan omsetnya hampir sama dengan penjualan di tempat biasa,\u201d ungkapnya kepada kru Samudera (17\/9).<\/p><p>Sementara itu, Yani, pengrajin ulos dengan produk khas Simalungun seperti bulang hande-hande, menyebutkan pembelinya lebih banyak berasal dari kalangan dosen.<\/p><p>\u201cHari kedua penjualan cukup lumayan. Kalau dibandingkan dengan hari-hari biasa di luar acara ini, justru lebih ramai di hari normal,\u201d katanya.<\/p><p>Berbeda dengan keduanya, Lila Hutasuhut, mahasiswa Fakultas Ekonomi sekaligus pemilik UMKM Lila Cookies and Cream, menilai penjualan selama tiga hari berlangsung cukup baik. Ia menjajakan beragam produk seperti itak ombus-ombus, keripik ori, keripik andaliman, hingga brownies.<\/p><p>\u201cPembeli tidak hanya mahasiswa, tapi juga peserta job fair, ibu rektor, warek, dan dosen lainnya. Hanya saja, jika dibandingkan dengan penjualan di luar acara, jelas lebih banyak di luar karena di sini hanya tiga hari. Tapi kami terbantu karena stand disediakan gratis oleh panitia,\u201d ujarnya.<\/p><p>Panitia Dies Natalis USI juga menegaskan bahwa kehadiran UMKM merupakan bagian dari upaya mendukung ekonomi kreatif mahasiswa maupun masyarakat sekitar.<\/p><p>\u201cKami ingin acara ini tidak hanya seremonial, tapi juga memberi manfaat nyata. Dengan menghadirkan UMKM, para pedagang bisa sekaligus promosi dan menjangkau pembeli baru,\u201d kata salah satu panitia.<\/p><p>Secara umum, partisipasi UMKM dalam Dies Natalis USI memberi warna tersendiri bagi acara tersebut. Meski omset tidak selalu stabil, para pedagang tetap merasa terbantu dengan adanya kesempatan promosi sekaligus menjangkau pembeli dari kalangan civitas akademika.<\/p><p>Reporter: Dear &amp; Yessi<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dalam menyambut Dies Natalis Universitas Simalungun (USI) tidak hanya dimeriahkan oleh berbagai kegiatan akademik dan hiburan, tetapi juga menghadirkan sejumlah pelaku UMKM yang membuka stand dagangan. Selama tiga hari pelaksanaan,&hellip; <\/p>\n","protected":false},"author":1,"featured_media":5234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[52,5],"class_list":["post-5231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kabar-kampus","tag-umkm","tag-universitas-simalungun"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>UMKM Meriahkan Dies Natalis USI, Omset Pedagang Bervariasi - SAMUDERA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.samuderausi.com\/?p=5231\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UMKM Meriahkan Dies Natalis USI, Omset Pedagang Bervariasi\" \/>\n<meta property=\"og:description\" content=\"Dalam menyambut Dies Natalis Universitas Simalungun (USI) tidak hanya dimeriahkan oleh berbagai kegiatan akademik dan hiburan, tetapi juga menghadirkan sejumlah pelaku UMKM yang membuka stand dagangan. 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