{"id":5286,"date":"2025-09-21T11:20:02","date_gmt":"2025-09-21T11:20:02","guid":{"rendered":"https:\/\/www.samuderausi.com\/?p=5286"},"modified":"2025-09-21T11:21:28","modified_gmt":"2025-09-21T11:21:28","slug":"umkm-expo-dan-job-fair-meriahkan-dies-natalis-ke-60-usi","status":"publish","type":"post","link":"https:\/\/www.samuderausi.com\/?p=5286","title":{"rendered":"UMKM Expo dan Job Fair Meriahkan Dies Natalis\u00a0ke-60\u00a0USI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5286\" class=\"elementor elementor-5286\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-baf41c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"baf41c6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3665a3\" data-id=\"a3665a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69b19ad elementor-widget elementor-widget-image\" data-id=\"69b19ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.samuderausi.com\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-19-at-06.38.47_96b06d7c-1024x768.jpg\" class=\"attachment-large size-large wp-image-5290\" alt=\"\" srcset=\"https:\/\/www.samuderausi.com\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-19-at-06.38.47_96b06d7c-1024x768.jpg 1024w, https:\/\/www.samuderausi.com\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-19-at-06.38.47_96b06d7c-300x225.jpg 300w, https:\/\/www.samuderausi.com\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-19-at-06.38.47_96b06d7c-768x576.jpg 768w, https:\/\/www.samuderausi.com\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-19-at-06.38.47_96b06d7c-1536x1152.jpg 1536w, https:\/\/www.samuderausi.com\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-19-at-06.38.47_96b06d7c.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60491d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60491d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ee805c\" data-id=\"7ee805c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-647c3e6 elementor-widget elementor-widget-text-editor\" data-id=\"647c3e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Universitas Simalungun (USI) menggelar UMKM Expo dan Job Fair pada 15\u201317 September 2025 di pelataran auditorium Radjamin purba Universitas Simalungun (USI) sebagai rangkaian Dies Natalis ke-60 yang diperingati pada 18 September 2025. Kegiatan ini menghadirkan 30 pelaku UMKM dan 22 perusahaan dalam Job Fair tanpa dipungut biaya, sebagai bentuk nyata dukungan kampus terhadap perekonomian masyarakat sekitar.<\/p><p>Ketua Panitia Dies Natalis, Parlindoni Sipayung, menegaskan bahwa keterlibatan UMKM bukan sekadar pelengkap, melainkan bagian penting dari visi USI sebagai kampus yang berdampak.<\/p><p>\u201cWajib melibatkan karena kita kampus berdampak, ya minimal berdampak kepada masyarakat lingkungan sekitar. UMKM ini kita libatkan sebagai pilar ekonomi kerakyatan supaya kampus juga terlibat dalam perayaan,\u201d ujarnya (18\/9).<\/p><p>Parlindoni menambahkan, tidak ada proses seleksi khusus dalam pemilihan peserta.<\/p><p>\u201cProsesnya tidak ada, tetapi setelah kami jalan melihat UMKM-UMKM yang ada, ternyata UMKM kita bagus dan sudah bisa berdaya saing dengan UMKM lain di Pematangsiantar,\u201d katanya.<\/p><p>Menurutnya, kegiatan ini berjalan lancar dan menambah kemeriahan Dies Natalis. Ia memastikan seluruh UMKM tidak dikenakan biaya.<\/p><p>\u201cTidak ada pungutan, karena sumber dana kita asli dari yayasan. Artinya civitas akademika maupun pengurus yayasan sudah memberikan yang terbaik bagi lingkungan sekitar, termasuk Siantar dan Simalungun,\u201d ungkapnya.<\/p><p>Parlindoni menilai kegiatan ini layak diteruskan dengan persiapan lebih matang.<\/p><p>\u201cKalau melihat situasinya, layak untuk dilanjutkan. Memang ini kali pertama, tapi kalau dikemas lagi dengan kepanitiaan yang bagus dan waktu yang mapan tentu lebih baik. Syukur acaranya sukses tanpa hambatan, bahkan cuaca juga mendukung,\u201d paparnya.<\/p><p>Ia berharap ke depan UMKM semakin dilirik, terutama dengan dukungan teknologi dan media digital.<\/p><p>Sementara itu, Dian Purba, Wakil Dekan III Fakultas Ekonomi, menjelaskan bahwa program UMKM ini merupakan tindak lanjut dari kegiatan serupa yang digelar Fakultas Ekonomi pada 2024.<\/p><p>\u201cProgram UMKM ini sebenarnya yang kedua. Pertama dilakukan Fakultas Ekonomi tahun 2024, lalu yayasan minta diteruskan. Tujuan kita supaya USI, di luar wadah pendidikan, juga bisa menampung aspirasi dan karya masyarakat,\u201d jelasnya (18\/9).<\/p><p>Menurut Dian, Kota Siantar memiliki belasan ribu UMKM, namun belum ada produk yang benar-benar dikenal luas.<\/p><p>\u201cKalau ke Tebing orang ingat lemang. Kalau ke Siantar, UMKM-nya apa? Itu yang ingin kita dorong. Harapan ke depan lahir produk unggulan dari Siantar,\u201d ungkapnya.<\/p><p>Ia juga menekankan bahwa UMKM Expo memberi manfaat besar bagi mahasiswa.<\/p><p>\u201cJumlah angkatan kerja tidak seimbang dengan kesempatan kerja. Jangan berbenah setelah wisuda, tapi dari semester awal sudah harus tahu apa yang mau dikerjakan. Sekarang yang laku itu soft skill dan hard skill, bukan lagi semata-mata jurusan,\u201d tegasnya.<\/p><p>Dian berharap kegiatan semacam ini tidak hanya digelar saat Dies Natalis, tetapi bisa menjadi agenda berkelanjutan.<\/p><p>\u201cHarapannya jangan hanya seremoni, tapi ada hasil intelektual melalui penelitian produk unggulan. Misalnya, Siantar terkenal dengan tape, tapi dua kali expo belum ada produk olahan tape yang ditampilkan, padahal potensinya besar,\u201d tambahnya.<\/p><p>Ia pun menyampaikan apresiasi kepada para pelaku UMKM.<\/p><p>\u201cTerima kasih buat UMKM yang sudah memberikan hatinya untuk menyajikan produk-produk terbaik. Meskipun dilaksanakan di kampus, masyarakat tetap antusias hadir. Harapannya, komunikasi dengan UMKM tetap terjalin, bukan hanya lewat dinas koperasi, tapi langsung dengan pelaku UMKM di Siantar dan Simalungun,\u201d tutup Dian.<\/p><p>Reporter: Maisyaroh purba &amp; Kevin purba<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Universitas Simalungun (USI) menggelar UMKM Expo dan Job Fair pada 15\u201317 September 2025 di pelataran auditorium Radjamin purba Universitas Simalungun (USI) sebagai rangkaian Dies Natalis ke-60 yang diperingati pada 18&hellip; <\/p>\n","protected":false},"author":1,"featured_media":5290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[524,531,530,5],"class_list":["post-5286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kabar-kampus","tag-dies-natalis-ke-60-usi","tag-job-fair","tag-umkm-expo","tag-universitas-simalungun"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v26.9) - 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