{"id":6655,"date":"2026-07-28T15:24:52","date_gmt":"2026-07-28T15:24:52","guid":{"rendered":"https:\/\/www.samuderausi.com\/?p=6655"},"modified":"2026-07-28T15:27:22","modified_gmt":"2026-07-28T15:27:22","slug":"umkm-manfaatkan-job-fair-2026-untuk-perkenalkan-produk-lokal","status":"publish","type":"post","link":"https:\/\/www.samuderausi.com\/?p=6655","title":{"rendered":"UMKM Manfaatkan Job Fair 2026 Untuk Perkenalkan Produk Lokal"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6655\" class=\"elementor elementor-6655\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-970f9de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"970f9de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b09f3e2\" data-id=\"b09f3e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98cc7a2 elementor-widget elementor-widget-image\" data-id=\"98cc7a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"922\" height=\"1024\" src=\"https:\/\/www.samuderausi.com\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-25-at-08.15.33-1-922x1024.jpeg\" class=\"attachment-large size-large wp-image-6656\" alt=\"\" srcset=\"https:\/\/www.samuderausi.com\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-25-at-08.15.33-1-922x1024.jpeg 922w, https:\/\/www.samuderausi.com\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-25-at-08.15.33-1-270x300.jpeg 270w, https:\/\/www.samuderausi.com\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-25-at-08.15.33-1-768x853.jpeg 768w, https:\/\/www.samuderausi.com\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-25-at-08.15.33-1.jpeg 1200w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24b6803 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24b6803\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c41570\" data-id=\"3c41570\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b733c89 elementor-widget elementor-widget-text-editor\" data-id=\"b733c89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Pematangsiantar, samuderausi.com <\/strong><\/p><p>Sejumlah pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) turut memeriahkan Job Fair 2026 yang digelar di Auditorium Universitas Simalungun (USI). Tidak hanya menghadirkan lowongan pekerjaan dari berbagai perusahaan, kegiatan ini juga menjadi kesempatan bagi pelaku UMKM untuk memperkenalkan produk unggulan mereka kepada para pelamar kerja dan pengunjung.<\/p><p>Salah satu UMKM yang ikut berpartisipasi adalah Badan Kontak Majelis Taklim (BKMT) Siantar Sitalasari, Kota Pematangsiantar. Berbagai produk dipamerkan di stan mereka, mulai dari rendang teri, madu, aneka keripik, jamu tradisional, opak, hingga kerajinan tangan. Seluruh produk yang dipasarkan telah memiliki label halal dan diproduksi secara higienis.<\/p><p>Ika Puspasari Dewi, selaku perwakilan dari BKMT, mengatakan bahwa keikutsertaan mereka dalam Job Fair bertujuan agar produk-produk UMKM semakin dikenal masyarakat.<\/p><p>&#8220;Kami ingin memperkenalkan produk UMKM BKMT kepada pengunjung yang datang ke Job Fair ini. Produk kami sudah memiliki label halal dan diproduksi secara higienis, jadi kualitasnya terjamin,&#8221; ujar Ika saat diwawancarai oleh tim Samudera (23\/07).<\/p><p>Menurutnya, antusiasme pengunjung cukup baik. Banyak pelamar kerja dan pengunjung yang datang ke stan karena penasaran dengan produk-produk UMKM yang tidak selalu bisa ditemui setiap hari. Ia menjelaskan, beberapa dari produk BKMT sudah dipasarkan di sejumlah tempat, termasuk melalui Dekranasda.<\/p><p>Selain memperkenalkan produk, BKMT melihat kegiatan seperti ini dapat menjadi wadah bagi generasi muda untuk belajar berwirausaha.<\/p><p>&#8220;Anak-anak muda bisa belajar menjual dan memasarkan produk. Selain menambah pengalaman, itu juga bisa menjadi tambahan penghasilan bagi mereka,&#8221; katanya.<\/p><p>Ika menilai pelaksanaan Job Fair di USI memberikan manfaat bagi banyak pihak. Menurutnya, kegiatan tersebut membantu para pencari kerja memperoleh informasi lowongan sekaligus membuka kesempatan bagi UMKM untuk memperluas promosi produk.<\/p><p>&#8220;Harapan kami, kegiatan seperti ini terus ada. Kami juga ingin masyarakat semakin tahu kalau UMKM BKMT Kota Pematangsiantar punya produk yang sudah berlabel halal dan aman dikonsumsi,&#8221; tambahnya.<\/p><p>Pada kegiatan yang sama, UMKM Tyrex Kopi juga menghadirkan berbagai produk kopi, mulai dari biji kopi, kopi bubuk, hingga minuman siap saji dengan berbagai varian rasa yang banyak diminati anak muda.<\/p><p>Rahmawati Manihuruk, yang sedang menjaga stan, mengatakan bahwa tujuan mereka mengikuti Job Fair adalah memperkenalkan produk kopi kepada pengunjung.<\/p><p>&#8220;Kami menyediakan kopi dalam bentuk biji, serbuk, dan minuman dengan berbagai rasa. Syukurnya, sejak pagi sudah banyak pengunjung yang datang ke stan kami. Sekarang kan banyak anak muda yang suka minum kopi,&#8221; ujarnya.<\/p><p>Sementara itu, UMKM Indocafe dari STTC Kota Pematangsiantar menawarkan berbagai produk minuman kemasan, seperti Indocafe Cappuccino, Coffeemix, Rich Strong, Ginger Coffee, serta MaxTea dengan berbagai varian rasa. Pengunjung yang datang juga dapat mencicipi produk melalui cicipan gratis (tester) yang disediakan.<\/p><p>Salah satu perwakilan Indocafe, Winda Khairani Sianturi, mengatakan bahwa kegiatan di lingkungan perguruan tinggi menjadi kesempatan yang baik untuk memperkenalkan produk kepada pelamar kerja dan pengunjung.<\/p><p>Ia mengaku tantangan yang dihadapi pelaku usaha saat ini adalah persaingan produk yang semakin ketat, baik dari segi harga maupun varian rasa.<\/p><p>&#8220;Sekarang banyak produk yang hampir sama dengan harga yang berbeda. Masukan dari konsumen juga menjadi bahan evaluasi bagi kami supaya kualitas produk tetap terjaga,&#8221; katanya.<\/p><p>Menurut Winda, Job Fair tidak hanya memberikan kesempatan mempromosikan produk, tetapi juga memperlihatkan semangat para pencari kerja yang datang ke lokasi kegiatan.<\/p><p>&#8220;Semoga para pelamar bisa diterima di perusahaan yang mereka inginkan. Kalau nantinya memilih menjadi wirausaha, semoga apa yang diperjuangkan bisa berhasil,&#8221; tutupnya.<\/p><p>Keikutsertaan berbagai UMKM dalam Job Fair 2026 membuat suasana kegiatan menjadi lebih semarak. Selain mencari informasi lowongan pekerjaan, para pengunjung juga dapat mengenal dan membeli berbagai produk UMKM lokal di lingkungan Auditorium USI.<\/p><p>Reporter: Mika<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pematangsiantar, samuderausi.com Sejumlah pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) turut memeriahkan Job Fair 2026 yang digelar di Auditorium Universitas Simalungun (USI). 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